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March 17, 2004

Customer vigilantes

Customer vigilantes are those customers who after a poor experience and a poor interaction will disparage brands/products to any and everyone they knew.

Found this in an interesting post on Creating Customer Vigilantes. It talks about "Creating Customer Vigilantes: How to foster a powerful force of vigilantes who will not stop until they rejoice at your Chapter 11 filing "

Posted by Anand Mukundan on March 17, 2004 at 02:35 AM in Marketing/Sales |

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Tracked on March 17, 2004 at 11:16 AM

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