2 posts categorized "Marketing/Sales"

March 18, 2004

CEO or Attendant

A wonderful article on how the CEO of JetBlue spends time on plane as an attendant once or twice a month in the Inc. magazine.

Street Smarts: Learning From JetBlue

A wonderful lesson on the easiest way to listen to your customers, be with them.

(via Scoble)

Posted by Anand Mukundan on March 18, 2004 at 03:05 AM in Marketing/Sales | | Comments (0) | TrackBack (0)

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March 17, 2004

Customer vigilantes

Customer vigilantes are those customers who after a poor experience and a poor interaction will disparage brands/products to any and everyone they knew.

Found this in an interesting post on Creating Customer Vigilantes. It talks about "Creating Customer Vigilantes: How to foster a powerful force of vigilantes who will not stop until they rejoice at your Chapter 11 filing "

Posted by Anand Mukundan on March 17, 2004 at 02:35 AM in Marketing/Sales | | Comments (0) | TrackBack (1)

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